98% of Your Customers Will See This Message. Will They See Yours?
While your competitors fight for attention on WhatsApp and social media, SMS lands straight in the one inbox nobody ignores — read by most recipients within 3 minutes. Than Institute handles everything: copywriting, compliance, delivery, and reporting. You just tell us who to reach.
Every Message Costs Less Than a Cup of Teh Tarik — Reaches 98% of Your List
12 cents per message. No hidden fees, no monthly commitment. Pick the package that fits your list size and start sending today.
- Dedicated short code sender ID (62xxx / 68xxx) — instant credibility, not a random number
- Message copywriting & approval before send — we write it, you approve it
- Full campaign management by Than Institute — you just supply the list
- Delivery report & send summary after each blast — know exactly what happened
- Max 150 characters per message, written to convert, not just to fit
- Fully MCMC-compliant: no links, no callback numbers, RM0 prefix + brand name included
Whatever You Sell, Someone’s Doing This Right Now — and Winning
20 industries. 20 proven message angles. Tap any one below to see exactly what converts.
📣 Event Promotion
💆 Wellness & Health
🧘 Biohacking / Longevity
🚗 Automotive
🏢 Corporate Training / HRDC
🛍️ Retail
🍜 F&B
💄 Beauty & Personal Care
🌸 Perfume & Fragrance
🏠 Property
💰 Finance & Insurance
💇 Hair & Salon
🏋️ Fitness & Gym
🦷 Dental & Clinic
📦 Logistics & Freight
⚖️ Legal Services
🐾 Pet Care
💻 Electronics & Gadgets
🏨 Hospitality & Hotels
Real Messages. Real Formats. Steal Them.
Every sample below is battle-tested copy, under 150 characters, 100% MCMC-compliant — no links, no callback numbers, ready to send as-is or tweak for your brand.
Corporate Training / HRDC (Base Sample)
Education — Open Day
Event Promotion
Wellness
Biohacking / Longevity
Automotive
Retail
F&B — Birthday Promo
Beauty & Personal Care — Birthday Promo
Perfume & Fragrance
Property
Finance & Insurance
Hair & Salon
Fitness & Gym
Dental & Clinic
Logistics & Freight
Legal Services
Pet Care
Electronics & Gadgets
Hospitality & Hotels
Stop Betting Your Budget on a Channel That Can Get Banned Overnight
WhatsApp blast numbers get flagged and banned without warning. SMS doesn’t have that risk — see why, side by side.
| Factor | SMS Blast | WhatsApp Blast |
|---|---|---|
| Delivery | Direct to phone number, no app needed | Requires recipient to have WhatsApp installed & active |
| Open rate | ~98% open rate, usually within 3 minutes | High, but depends on notification settings |
| Ban / block risk | None — telco-regulated channel, no account bans | Account/number ban risk on high-volume blasts |
| Opt-in requirement | Phone number is enough (with consent) | Recipient must not have blocked/reported your number |
| Reach | Works on any phone — smartphone or feature phone | Smartphone + internet connection required |
| Regulatory framework | Governed by MCMC — stable, predictable rules | Governed by Meta policy — can change without notice |
| Rich media / links | Text only, no links (per MCMC rule) | Supports images, links, buttons, replies |
| Best for | Time-sensitive, high-trust, mass announcements | Two-way conversation, rich content, support |
Why Businesses Choose SMS
Your customers are drowning in notifications — and ignoring most of them.
Email open rates hover around 20%. Social media ads get scrolled past in half a second. WhatsApp messages sit unread for hours if the recipient doesn’t have data, or gets buried under group chats. Meanwhile, your best offer, your event, your promotion — goes nowhere.
SMS is the one channel almost nobody turns off.
Every phone sold in Malaysia — smartphone or not — receives SMS by default. There’s no app to open, no WiFi needed, no algorithm deciding whether your message gets seen. It lands directly in the native inbox, the same place people check for bank alerts and OTPs — messages they never ignore.
~98% open rate. Most read within 3 minutes.
That’s not a marketing claim — it’s how SMS behaves structurally. No ban risk like bulk WhatsApp numbers. No spam folder like email. No pay-to-play reach like Facebook ads. Just a message, straight to the person who needs to see it, backed by a telco-regulated channel your customers already trust.
One clear message. One clear action. No distractions.
The 150-character limit isn’t a weakness — it’s discipline. It forces you to say exactly what matters: the offer, the date, the reason to walk in today. That focus is why SMS still converts when louder, flashier channels don’t.
Guaranteed Delivery
No app, no internet, no “last seen” — SMS lands directly on the phone’s default messaging inbox, even on older devices.
Near-Instant Read Rate
Most SMS are read within 3 minutes of arrival — far higher and faster than email or social media ads.
No Ban Risk
Unlike WhatsApp numbers that can get banned from bulk sending, SMS short codes are officially registered and telco-approved.
Works Without Data
Reaches customers even with no internet or WiFi — ideal for rural areas or low-data users.
Regulator-Trusted Channel
SMS from a registered short code is recognised as a legitimate business channel, increasing customer trust versus an unknown WhatsApp number.
Simple, Focused Message
The 150-character limit forces a clear, single call-to-action — no distraction, no scrolling.
Before You Ask — We’ve Got You
Everything businesses want to know before their first SMS blast
Q: Can I include a website link in my SMS?
A: No. Since September 2024, MCMC requires all Malaysian telcos to block any SMS containing a URL or clickable link at network level. We write your message so the offer or CTA is clear without needing a link — e.g. “walk in”, “visit our outlet”, or a promo code to quote in-store.
Q: Why does every message start with “RM0”?
A: The “RM0” prefix is a mandatory MCMC requirement showing the recipient the message is free to receive. Messages without this prefix risk being blocked by the telco.
Q: Is this a one-way or two-way SMS service?
A: This is a one-way SMS blast — you send an announcement to your list, no reply handling is included. If you need two-way conversation (customer replies, FAQ auto-response), we can discuss a WhatsApp-based solution separately.
Q: Do I need my own short code?
A: No — you send under Than Institute’s registered short code (62xxx / 68xxx). We handle the telco registration and delivery on your behalf.
Q: Can I use my own contact list?
A: Yes. You provide the phone number list, and confirm the recipients have given consent to receive marketing SMS from your business, in line with Malaysia’s PDPA and MCMC opt-in requirements.
Q: What if a message goes over 150 characters?
A: We’ll help trim the copy to fit. Messages beyond 150 characters may be split into multiple SMS segments, which increases cost per message sent.
Q: What time can marketing SMS be sent?
A: Malaysian regulations restrict marketing SMS to between 8am and 8pm. We schedule your blast within this window automatically.
Q: How long does it take to launch a campaign?
A: Typically 1–2 business days from receiving your approved message copy and contact list, subject to short code queue and volume.
Your Competitors Are One SMS Away From Your Customers Too.
The businesses that move first get the walk-ins. Send us your message brief and contact list — we’ll have your first campaign ready to launch within 1–2 business days.